Karina and Arthur are my old friends, we have spent several winters together in India. In the fall of 2017 the guys decided to launch the production of cajons — small wooden drums originally from Peru.
When they made their 15th cajon, it became clear that it was way more than a hobby.
Then and there, as a result of our creative collaboration, the brand was born, followed by the video ad (shot on the balcony!), the music and the website.
As a result, we got a bright lending:
It is worth mentioning that here, in India, all the houses are incredibly bright colored, which came in handy, and so the question with the backgrounds was settled.
We decided to add a recognizable sign to the already existing logo phrase. This logo is the result of collaboration with the designer Karina Romanova.
Cajon has the shape of a birdhouse and a similar hole. Hence the bird. In Spanish, ‘cojones’ means ‘eggs’. Plus the lightning - crack that symbolizes the loud sound of our cajons.
Without a studio at hand it was especially crucial to get a vivid picture. We bought fabric backgrounds, invited friends (and even neighbors), waited for the right sun and filmed the promo in a few hours.
Of course, it was a rare pleasure to compose music for the advertising: one can hear the cajons made by the guys, Karina’s ukulele and an Indian flute.
We decided to make a new banner for the main page to add coziness.