In the summer of 2017, I had a chance to develop a series of signs, logos and elements of the corporate identity of several collections of the brand RFG.
RFG stands for Retro Future Generation. It’s a bold mix of fashion and casual styles.
So we started with a sign.
Logo
I wanted to make a simple and bright sign as always. In the first version we decided to start from the abbreviation RFG and look for simple forms:
Next to the text logo I surely wanted to work on the graphic variation of the sign. So for different collections it was decided to use different signs.
Main logo
Two signs were not enough for us. The first two identified the collections, but this one was chosen as the main logo of the RFG brand.
